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School of Communication
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About SCM
The School of Communication (SCM) offers a Master of Arts in Communication, Major in Integrated Marketing Communication. Aside from the IAA, the Institute has linkages with the American Marketing Association (AMA), one of the largest professional association of marketers; Asia Media, Information and Communication Centre (AMIC); the American Academy of Advertising (AAA); and the Association for Education in Journalism and Mass Communication (AEJMC).
Vision
The School of Communication of the University of Asia and the Pacific shall be a world class and leading school of communication in the Asia Pacific. It shall form leaders, pace-setters, global thinkers, and strategists of the communication industry, and foster in them a personal commitment to the highest standards of professional excellence and of sound human and social values.
Mission
In keeping with the University of Asia and the Pacific’s mission of quality education, values formation, and people development, the School of Communication shall provide an integral and relevant professional formation to help future media practitioners fulfill their roles as communicators, opinion-makers, nation-builders.
It shall provide humanistic program of studies founded on a strong liberal arts education that develop in the students the necessary skills to think logically, write effectively, and speak persuasively.
It shall adopt a work-and-study program offering an intensive and rich learning experience in a communication industry environment.
Degree Program
Master of Arts in Communication
The Integrated Marketing Communications graduate program is a pioneer in the Philippines. The only program accredited by the International Advertising Association, it offers a unique curriculum that combines the fields of marketing, marketing communications (e.g. advertising, public relations, direct marketing, new media), management, and research. more...
Research and Publications
The UA&P Communications Review (UCR)
In early 2003, the School of Communication (SCM) conceptualized the UA&P Communications Review (UCR), a refereed academic communications journal. In 2004, the School published the very first issue. Its editorial board was composed of professors from universities from various countries—Peru, the United States, Italy, Singapore, Spain, the United Kingdom, and the Philippines.
The UCR was a biannual publication of the School featuring original unpublished works by experts in various fields of communication and which are of interest to communication students, faculty, researchers, and practitioners in the Philippines and the Southeast Asian region. Articles vary from original unpublished work on any area of communication, editorials concerning current issues in communication, book reviews, critique of or reaction to recently published papers to papers which have been presented at conferences but which have not been published.
The UCR, however, no longer exists to encourage faculty to submit articles to other established academic journals.
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